The Current State of MultiChannel eCommerce in 2020

Andrew Michaud
4 min readNov 9, 2020

Author: Andrew Michaud, CMO at Valet Seller

Expanding your eCommerce presence across multiple channels is one of the most effective ways to grow your brand, and consequently, your bottom line today.

As consumer demands evolve rapidly, customers are demanding sellers to meet them where they are, and that’s usually the eCommerce marketplace of their choice.

So if your business isn’t present on two or more channels, then not only are you failing to leverage a multichannel presence but you’re also failing to keep up with the latest trends in consumer behavior.

And that’s precisely what we are hoping to change with this report.

After countless hours of researching and analyzing the numerous surveys and statistics published online, our team has compiled everything in a concise report to present a sharp picture of the current state of multichannel eCommerce below for you.

The 3 Leading Online Marketplaces in 2020

1. Amazon

Annual Sales: $280.52 Billion

US Market Share: 38.7%

With a 38.7% market share of all retail eCommerce sales and over 150 million Prime Members as of 2020, Amazon is still the prime choice of sellers in the US…

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Andrew Michaud
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I am the Co-Founder and Chief Marketing Officer at https://valetseller.com. Visit my website at https://andrewkmichaud.com